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The ticket buyer journey on Humanitix

Updated in the last hour

With Humanitix, you're creating a mobile-friendly event page that can be shared directly with buyers. This is their portal to purchase multiple ticket options, enter in any data you need, check out with their desired payment method, and finally, receive their confirmation email with tickets.

Below are the key stages of the checkout journey for a ticket buyer, including many of the customisable ticketing and styling options available to ensure your event is a success.

Visit your event page

Your event is a landing page that can be styled with all of your event information, imagery, videos, logos, lineups, FAQs, and agendas! Humanitix event pages are modern, user-friendly and lightning quick on mobile or computer, meaning an easy checkout experience for buyers and more sales for you.

Every Humanitix event page comes with an event page URL that can be shared directly with buyers

Design and style with FAQS, Agendas, and Lineups

In addition to your event description, which can be filled with text, links, images, and embedded videos, you can make your event page come alive with sections:

FAQ

Highlight common questions + answers in accessible dropdowns.

Agenda

Outline the key moments of your event so buyers know what to expect.

Lineups

Showcase your speakers, presenters, and artists performing at your event with short bios.

Style your page

Showcase to buyers a seamless brand experience by adding your logo, event banner image, and colour palette. Change the event page from light to dark mode.

Embed onto your website

Prefer to send buyers to your own website? Easily copy and paste one of our embedded checkout or pop-up widgets, allowing buyers to complete their entire checkout without leaving your page!


Select tickets

Buyers can select the number and type of tickets, make donations, apply discount codes, or use access codes to reveal 'hidden' tickets. If your event has multiple dates/times, they'll be asked to select their preferred occurrence. You can create as many ticket types as you need to offer different entry, experience, day, or add-on options.

Buy groups, tables and bundles with packaged tickets

Buyers can select bundles of ticket types in a single handy checkout option. Quickly offer "Table of 10" or "Buy X get Y Free" options at the same or discounted prices.

Apply discount codes

Create as many discount codes as you like, each with its own % or fixed amount discount and usage limit. Discount codes can be applied manually by buyers or automatically through unique links.

Apply access codes

Access codes can be used to reveal 'hidden' ticket types. Offer exclusive access to preferential tiers, allocations, or guest and complimentary tickets.

Create multiple access codes that each have usage limits and can be applied to specific tickets.

Date selection for timed-entry and recurring event dates

Add a date and time selector for events that repeat over multiple timeslots and/or days.

Buyers will first choose their preferred event date/time and then select their ticket options.

Easy navigation with ticket groups

Make ticket navigation and selection easy by organising your tickets into clickable dropdown groups.

Ticket images

Highlight your most important tickets and provide helpful imagery, creating a visually engaging and professional ticketing page.

Multi-page checkout

Breakout your ticketing options into a multi-page checkout to highlight your most important tickets while still promoting additional experiences, merch, and add-ons.
Ticket buyers will select their primary tickets first before moving to the secondary tickets page. Choose to allow them to skip primary tickets and/or limit secondary tickets to purchases including specific primary ones.

Assigned seating and seat selection

Allow buyers to choose their own seats during checkout by creating a custom venue seat map. Control where they can sit through flexible ticket mapping.

Seat numbers are automatically recorded on their digital tickets and your reporting.


Enter their details

Collect as little or as much data as you need from ticket buyers - no account creation required.

Buyers are always asked for their Name, Email, and Mobile.

Create a custom checkout form using checkout questions to collect unique names on tickets, dietary requirements, or marketing data. Every question can be applied to specific ticket types, made required, or asked post-checkout.

Express checkout

Most events will allow ticket buyers select their tickets, then check out securely and instantly with Apple Pay or Google Pay. No need to enter buyer or card details. This is a great way to boost your conversion rates by giving buyers the most frictionless checkout experience yet.

Express checkout is automatically enabled for every event.*

*Express checkout won't show if you have added required checkout questions.


Pay and checkout

In the final stage of their checkout journey, buyers can securely check out using a number of payment methods.

By default, buyers can enter their card details through our encrypted payment gateway, or checkout securely with their Apple Pay, Google Pay, or PayPal accounts.

Pay by invoice

Ideal for schools, organisations, or large orders. Allow buyers to pay for their order via invoice. Tickets are reserved, and they are sent a confirmation email with your bank details. Alternatively, opt to send them an invoice manually.

Pay overtime with payment plans

Allow buyers to reserve their tickets and pay for them over time in scheduled weekly or monthly payments to their card. Create multiple payment plan options that buyers can choose from.

Pay with Afterpay and ZipPay

Allow buyers to check out with Afterpay (AUD, NZD, USD) and/or ZipPay (AUD, NZD). Buyers log into their buy-now-pay-later accounts to complete their purchase.


Reach the confirmation page

Once a buyer has successfully purchased their tickets, they are shown a confirmation page with their order summary, the email address to which they received a confirmation email, and instant access to their digital tickets.

Digital tickets can also be stored in Apple and Google Wallets.

Direct buyers back to your website

While buyers are shown a confirmation page from Humanitix, you can choose to immediately redirect them to a specific URL of your choosing.

Once an order is complete, buyers are redirected within 1-5 seconds to your custom "thank you", "FAQ", or upsell webpage.


Receive confirmation email, digital tickets and receipt

Every buyer automatically receives an order confirmation email from Humanitix that includes:

  • A view tickets link to their digital tickets with a QR code

  • Links to save their tickets to Apple, Google or Samsung wallets.

  • A manage order link to make updates to their order details

  • All event information

  • Their order summary

  • An attached PDF invoice or receipt

Access to digital tickets

By default, every buyer receives a digital ticket with a QR code that can be scanned upon entry using the Humanitix for Hosts app.

Tickets are accessible via View Tickets button on their order confirmation email and intitial order confirmation page they receive after checkout.

Digital tickets can be stored in Apple, Google and Samsung Wallets for easy access or downloaded as PDF and stored locally on a device or printed.

PDF payment receipt

A PDF receipt is attached to every order confirmation email sent to buyers. This includes a breakdown of the items they have purchased, the total amount paid, their payment method, and any revelent tax or tax information.

Manage order

By default, every order confirmation email a buyer receives contains a manage order button through which they can update order details or perform specific actions. Buyers do not need to log into any Humanitix account.

All of the following options can be enabled or disabled for your event.

Update order details

Enabled by default, buyers can update any of the data that they have entered for the collected checkout questions. This includes names on tickets, dietary requirements, etc.

You can choose to toggle OFF allow orders to be edited via the advanced > settings > orders page while managing your event.

Edit seating location

If enabled, events with assigned seating can allow buyers to change their seating locations via their manage order page, without needing to contact you.

Refund and cancel tickets

If enabled, buyers can action their own refunds and cancellations through their manage order page. You can set limits on the % of the ticket price they can refund and the refund period.

By default, buyers will need to contact you using the contact host button to request a refund. As the event host, you can process refunds and cancellations at your discretion in line with your refund policy.

Manage a payment plan

If payment plans have been enabled for your event, buyers can manage their payment plan through their manage order page. This includes seeing outstanding amounts, upcoming or overdue payment schedules, making manual payments, and updating their payment card details.

List tickets for resale

If enabed for your event, buyers can list their ticket(s) for resale. Resale tickets can appear on the public resale page or shared via private link.

Add custom messaging to the order confirmation email

Order confirmation emails automatically contain all of your event information, links to digital tickets, order summaries, PDF payment receipt and ability to update orders.

However, you can add additional information to the order confirmation with a custom message.

These custom messages appear as another modal on the email and can be used for important venue information, links to FAQs, for general information applicable only to valid ticket holders, for example.

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