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Create discount codes and automatic discounts
Create discount codes and automatic discounts
Updated over a week ago

Discounts are a great way to entice newcomers, reward your returning customers or offer discounted tickets to VIPs and members.

Discounts can be given to buyers in the form of codes or set up to apply automatically during checkout.


How to create a discount code

Discount codes can be created for a % or $ figure discount across one, multiple, or all of your ticket types. You can also restrict the number of times a discount code can be used per order and over its lifetime. There is no (reasonable) limit to the number of discount codes you can create.

  1. Manage your event via the events tab

  2. Head to promote > discounts on the left-hand menu bar

  3. Click create discount code

  4. Give your code a name
    This is the code ticket buyers will enter during checkout

  5. Choose whether the discount is a fixed dollar ($) amount or percentage (%)

  6. Select the ticket types the code can apply to

  7. Set the code usage limits

    1. Quantity refers to how many times the code can be used in total across all orders

    2. Maximum use per order refers to the maximum number of tickets in a single order this discount code can be used for

  8. Set a timeframe between which the discount code is valid

Discounts apply per ticket.

For example, a 10% discount code applied to an order of 4 tickets will give a 10% discount off each ticket price. If the price of tickets varies, so does the discount.


How to create a discount that applies automatically

You can trigger an automatic discount to apply when a certain dollar value is reached or a combination of tickets is purchased. Buyers do not need to manually enter a discount code.

  1. Head to promote > discounts on the left-hand menu bar

  2. Click create automatic discount

  3. There are two triggers that can be set

    1. Value of order

    2. What is purchased

Automatic discounts are great for seasonal promotions such as "earlybird" or "mothers day" and can also incentivise buyers to purchase more tickets

Trigger a discount when a certain order value is reached

For example: "Spend $200 to get 20% off all tickets in your order"

  1. Select value of order

  2. Enter a name for your discount

  3. Set the trigger amount

  4. Set the discount amount that will be applied per ticket

  5. Select what tickets can be discounted

  6. Set the quantity of the discount (how many times it can be applied overall) and the maximum use per order (how many tickets can be discounted in one order

For example: You’re offering Adult ($80), Concession ($70) and Child ($40) tickets and wish to offer $20 off the entire order if a ticket buyer spends $200. The type of tickets they select is not important.

An automatic discount is triggered at $200 for $20 off per ticket, applied to all ticket types. The maximum use per order is set to ‘1'. This means once an order reaches $200, $20 will be discounted from '1’ ticket, and therefore the whole order.

Trigger a discount when certain ticket types or number of tickets are purchased

For example: Buy any 4 tickets or more and receive 5% off each ticket

  1. Select what is purchased

  2. Select the ticket types and the number of those tickets that will need to be added to an order to trigger the discount

  3. Set the discount amount that will be applied per ticket

  4. Select what tickets can be discounted

  5. Set the quantity of the discount (how many times it can be applied overall) and the maximum use per order (how many tickets can be discounted in one order)

For example: Buy any 4 tickets or more and receive 5% off each ticket

  • Under what is purchased select “All ticket types” and set the quantity to “4”

  • Set the discount to “5%” off per ticket and applies to “All ticket types”

  • Set the quantity to the total number of tickets that will be eligible for a discount, over the lifetime of this discount

When a ticket buyer selects any 4 or more tickets, a 5% discount will be applied to each of the tickets selected.

Looking to offer bundles such as Tables or Groups?

You can bundle together multiple tickets or ticket types into bundle deals at specific prices using a packaged ticket

There are many ways to set up automatic discounts using these triggers and all combinations can’t be covered in a single guide.

Try testing your discounts out by clicking preview/view in the top right and going through the customer journey.

Remember the key points of what is triggering a discount and that discounts apply per ticket

Rather than trying to overcomplicate take a step back and see if you can simplify your discounts.

For example, offering multiple, 'cascading' automatic discounts across different ticket types may equate to the same savings as a single 10% discount on an entire order, regardless of the ticket types selected.

It's easier and simpler for you to promote and for buyers to understand a single discount.


How to create a discount code that applies to multiple events

You can create a global discount code that can be used across multiple, or all of your events which is great for offering membership discounts or discounts across an event series.

  1. Select promote via the top menu bar

  2. Click global discount codes

  3. Create your code and select the event(s) you wish this code to apply for

Selecting all events will mean your code applies to all existing and future events.

Both quantity and maximum use per order are applied on the ticket level.


How to create multiple discount codes by uploading a CSV

This is particularly useful when creating a unique discount code for each person.

For example, you could use a unique Member ID or an email address as a code name

  1. Head to the promote > discounts codes page on your event

  2. Click create discount code / add code > select CSV upload

  3. Download the template CSV file and copy your unique discount codes > save
    One row = one discount code

  4. Upload the CSV file

  5. Set up the discount amount as directed in the steps above

Your discount will apply to each code that is uploaded

If you need to upload discount codes of different values you will need to create separate CSV files and upload them separately with the appropriate discount settings.


How do ticket buyers apply their discount code during checkout?

There are two ways to apply discount codes for ticket buyers:

Enter a discount code manually during checkout

Buyers can use the discount code field that will appear above their ticket selection or ticket information pages to manually enter and apply their discount code

Note: The discount will apply when a ticket is added to a buyer's cart'

Use the unique companion link to automatically apply a discount

Buyers can be given a unique link that directs them to the event page AND auto-applies the discount code. They do not need to manually enter their discount code.

  1. Find your discount code on the discount codes page

  2. Copy the link next to your discount

  3. Share this link with your guests


How to track how many times a discount code has been used

  1. Select your event via the events tab

  2. Head to reports > discounts on the left-hand menu

  3. This page shows you the overall usage of each discount code

  4. Download this report to see individual orders that have used discount codes


Commonly asked questions

If a buyer uses a 100% off discount code will we still have to pay booking fees?

Booking fees are only charged on paid tickets. If a 100% discount is applied, this means the ticket price is $0. This ticket is now 'free' so booking fees will not be charged.

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