You can create multiple ticket-type options for your event to help capture different price points, audience segmentations, and events and experiences. Each ticket type is assigned a name, price, and capacity, allowing you to offer all your entry options
There are three types of ticket types you can create:
Paid: A standard ticket type if you’re looking to charge for entry
Free: A no-cost ticket for free events, VIPs, children etc.
Flexible pricing: Let your attendees decide the price they want to pay from set amounts or a price range.
You can create whatever ticket types you want within these formats (for example, a “concession” at a fixed price would still be a Paid ticket format).
How to create a new ticket type
Ticket types are created when first drafting your event but can also be created and amended via the tickets > ticket types page when managing your event
Select either + paid, + free, or + flexible pricing
Enter a name for the ticket type. E.g. General Admission, Concession, or VIP
Enter a price (for free ticket formats this will be automatically $0)
Enter the ticket type capacity (see below for more information)
Hit save
A Ticket capacity limits how many tickets of that type will be available.
For example, if you can only sell "15" VIP tickets, this is the "ticket capacity"
You can offer "group" or "table" deals using the packaged ticket tool
Create your ticket types first then bundle together multiple tickets or ticket types
>> Learn more about creating packaged tickets
Set a capacity for each ticket type
A ticket capacity is effectively how many of these particular tickets you can sell
Each ticket type will have its own capacity.
For example: In addition to the 100 x General Admission tickets you can sell, you also want to offer 20 x complimentary tickets. You can create a second, free ticket type “Comp” and set a capacity of “20”.
If your event cannot have more than 100 people in total, you can cap sales across both ticket types using the total event capacity.
What is a 'total event capacity'?
A total event capacity is used to cap the total number of tickets that can be sold across all ticket types and will override the total capacities of your ticket types. Total capacities apply to each event date if you are running a recurring event
This number should be the maximum number of tickets that you can sell for this event
A total capacity is great if you know the total number of tickets you have on sale, but don’t want or know how to allocate a specific amount of tickets to each category
For example: You want to offer a "Concession" ticket alongside your "General Admission", but you aren’t sure how many concession attendees there will be. The total number of tickets is 100 for the whole event.
You can set the Concession and General Admission ticket type capacities both to ‘100’ and set the total event capacity to ‘100’.
How to create a "choose your price" ticket using the flexible pricing ticket type
The flexible pricing ticket type option allows buyers to choose the price of their ticket.
Navigate to tickets > ticket types
Select + flexible pricing
Click the settings ⚙️ to the right of your ticket type. You can set:
A. Any amount
Buyers can enter their own amount between set Minimum and Maximum prices
You can also leave these options blank to have no limit
B. From a list of prices
Buyers are given a list of set amounts to choose from
How to edit a ticket type
You can create and edit your ticket types at any time, even after you have published your event, by managing your event and navigating to the tickets > ticket types page.
You can edit name, price, and capacity, and all other details via the settings ⚙️
We do NOT recommend changing the name of your ticket type after you have started selling tickets.
Tickets sold will always appear in your reporting with their original name.
Commonly asked questions
Can a ticket type or ticket price apply to just one recurring event date?
All ticket types including their prices and capacities will apply to all event dates within an event. You cannot set a ticket type to appear for just one, or multiple, event dates.
We would recommend:
A. Create separate event pages if you would like to offer exclusive tickets for certain dates. You can showcase multiple event pages on a tour page to help ease navigation
OR
B. Create unique ticket types for each day entry e.g. "General Admission - Tues 1st". This is best suited for limited-run events. Checkout our guide on multi-day events on how to set your ticketing