Unlike discount codes, automatic discounts do not require a buyer to enter any code during checkout and automatically apply to an order once they have met the conditions or 'trigger', which can be a total order amount or quantity of tickets.
They are great for blanket discounts that apply to all buyers, such as special holiday period promotions (e.g. "BLACKFRIDAY Weekend"), or group and quantity discounts (e.g. "Buy 3 or more and get 10% off").
Looking to offer bundles such as Tables or Groups?
You can bundle together multiple tickets or ticket types into bundle deals at specific prices using a packaged ticket
To create an automatic discount
Manage your event
Head to promote > discounts on the left-hand menu bar
Click create automatic discount
There are two triggers that can be set
Value of order
What is purchased
Trigger a discount when a certain order value is reached
For example: "Spend $200 to get 20% off all tickets in your order"
Select value of order
Enter a name for your discount
Set the trigger amount
Set the discount amount that will be applied per ticket
Select what tickets can be discounted
Set the quantity of the discount (how many times it can be applied overall) and the maximum use per order (how many tickets can be discounted in one order
For example: You’re offering Adult ($80), Concession ($70) and Child ($40) tickets and wish to offer $20 off the entire order if a ticket buyer spends $200. The type of tickets they select is not important.
An automatic discount is triggered at $200 for $20 off per ticket, applied to all ticket types. The maximum use per order is set to ‘1'. This means once an order reaches $200, $20 will be discounted from '1’ ticket, and therefore the whole order.
Trigger a discount when certain ticket types or number of tickets are purchased
For example: Buy any 4 tickets or more and receive 5% off each ticket
Select what is purchased
Select the ticket types and the number of those tickets that will need to be added to an order to trigger the discount
Set the discount amount that will be applied per ticket
Select what tickets can be discounted
Set the quantity of the discount (how many times it can be applied overall) and the maximum use per order (how many tickets can be discounted in one order)
For example: Buy any 4 tickets or more and receive 5% off each ticket
Under what is purchased select “All ticket types” and set the quantity to “4”
Set the discount to “5%” off per ticket and applies to “All ticket types”
Set the quantity to the total number of tickets that will be eligible for a discount, over the lifetime of this discount
When a ticket buyer selects any 4 or more tickets, a 5% discount will be applied to each of the tickets selected.
There are many ways to set up automatic discounts using these triggers and all combinations can’t be covered in a single guide.
Try testing your discounts out by clicking preview/view in the top right and going through the customer journey.
Remember the key points of what is triggering a discount and that discounts apply per ticket
Rather than trying to overcomplicate, take a step back and see if you can simplify your discounts.
For example, offering multiple, 'cascading' automatic discounts across different ticket types may equate to the same savings as a single 10% discount on an entire order, regardless of the ticket types selected.
It's easier and simpler for you to promote and for buyers to understand a single discount.