Reducing the number of checkout questions a buyer must answer during the checkout is one of the best ways to improve your ticket sales, especially if your event requires buyers to provide lots of information and/or make orders with large amounts of tickets.
Naturally, this means you may miss out on important information you need to run your event such as "dietary requirements" or "workshop preference".
However, using an email campaign you can prompt buyers to update their details or fill in new questions before the event if they have not provided them during checkout.
For example, a buyer purchasing a 'Table of 10' package is unlikely to know all 10 attendee's details such as dietary requirements when booking.
Make your checkout questions "optional" during checkout
Cut down on 'friction' and make any ticket-level checkout questions optional. Buyers may opt to provide this information during checkout, but will not be required to do so to complete their purchase.
Head to checkout questions
Toggle OFF required next to your ticket-level questions
You may still wish to collect important "order-level" questions since these questions will only be asked once
Ask a checkout question after checkout
You can continue to streamline the initial checkout process by choosing to show a checkout question after the checkout via settings ⚙️
A buyer will choose and pay for their tickets before they are shown your checkout questions.
Send an email campaign to buyers with a unique link to update their order
Use personalised shortcuts to provide unique links to buyers in their email.
Navigate to email campaigns on the top menu bar
Select new campaign and choose
New Campaign to start from scratch OR
Attendee details reminder which can be edited
Craft your email message including a written prompt for buyers to fill in the required information before the event
Include the @EditOrderLink shortcut as their direct link to update their details
Schedule and send your email
To insert a shortcut into your email message you can copy+paste the full shortcut OR start typing "@" and then select the shortcut from the dropdown that appears
For example: Hi @FirstName! We can't wait to see you at @EventName!
So we can cater to your requirements, please update your dietary requirements if you have not done so already.
You can update your details via the link below
>> @EditOrderLink <<
Complete the required fields for you and your companions (if you don't have any dietary requirements, please select "None")...
You can also use email campaigns and shortcuts to give direct access to tickets and update or view seating locations. Try including these in your next email campaign:
@ViewTickets
@ViewSeats
Only the buyer (the one who bought the tickets) can update details on an order.
The @editorderlink is not available if you try to email "All Buyers and Attendees".
Updating orders via the order confirmation email
Buyers can also update their order information at any time via their order confirmation email sent to them after registration using the manager order button.
The email campaign shortcut "@EditOrderLink" directs them to the same Manage Order page as this button on the confirmation email.
