Communication is key to a successful event! Outlined in this guide are the most common email campaigns sent to attendees, along with templates that you can copy in.
Hot tips 🔥
Be clear and concise
Provide a point of contact
Get your attendee excited
Click email campaigns on the top menu bar to begin drafting your emails
We recommend using the preview tool and sending a test email to yourself prior to sending the email to all guests
New reminder email campaign
✅ Use this template when: there is an opportunity to get attendees excited and remind them of what to expect.
Subject | @EventName is coming up soon (Order: @OrderNumber) |
Body | Hi @FirstName,
This is a friendly reminder that @EventName is coming up soon on @Eventdate! Please arrive 15 minutes prior and have your ticket ready on the day. You can access your digital tickets here: @ViewTickets
Please remember:
Please follow us on [ insert socials ] for updates from us and future events. Look forward to seeing you soon!
[ Sign off with your name/organisation ] |
Postponing an Event
✅ Use this template when: You need to postpone your event and a new date has not been confirmed
Subject | Postponed: @EventName (Order: @OrderNumber) |
Body | Hi @FirstName, Thank you so much for grabbing tickets to @EventName on @EventDate. Unfortunately, due to [ insert reason ] we have made the difficult decision to postpone the event. We understand this may be as disappointing for you as it is for us. We have not locked in a new date yet so stay tuned and hang tight! We will update you with the event date and/or location details as soon as they have been confirmed. If you have any questions or concerns please get in touch with us [ HERE / insert link ] or check out our FAQs page [ Here / insert link ] Thank you for understanding and we look forward to seeing you soon.
[ Sign off with your name/organisation ] |
✅ Use this template when: You need to postpone your event and a new date has been confirmed
Subject | Rescheduled: @EventName (Order: @OrderNumber) |
Body | Hi @FirstName, Thanks for getting tickets to @EventName. Unfortunately, due to [ insert reason ] we have made the difficult decision to postpone the event. We understand this may be as disappointing for you as it is for us. We hope you can join us on the new date of [ insert date ]. Your original ticket will be valid for this new date. If you are not able to make this new date, please let us know as soon as possible so we can either [ arrange a refund and cancel your tickets or swap your tickets to a new date ]. You can get in touch with us [ by replying to this email / HERE / insert link ] Thank you for understanding we look forward to seeing you on [ insert date ]
[ Sign off with your name/organisation ] |
Changing Event location
✅ Use this template when: You need to update attendees with a location change
Subject | Location changed: @EventName (Order: @OrderNumber) |
Body | Hey @FirstName, The location for @EventName has been changed due to [ insert reason ]. The event will now be held at [ insert location ]. Click here [ link map location ] to see how to get to the new venue. Please remember [ anything attendees need to bring or be wary of ]. If you have any questions or concerns please get in touch with us [ HERE / insert link ] or check out our FAQs page [ Here / insert link ] Thank you for your understanding and look forward to seeing you there.
[ Sign off with your name/organisation ] |
Prompt buyers to update their details
✅ Use this template when: You need buyers to update or add details in their order. Be clear when you need this completed.
Subject | Keep your details updated: @EventName (Order @OrderNumber) |
Body | Hi @FirstName, The @EventName is coming up soon and we need to finalise some details on your order @OrderNumber. Could you please ensure your details and all guests you have booked for are provided so that we may accommodate any special requests. Please update this information by [ENTER DATE] If your details are up-to-date you can ignore this email. To update your details click here: @EditOrderLink You can also click the edit order button located on your confirmation email (search your inbox for [email protected] if you cannot immediately locate this email) If you have any questions or concerns please get in touch with us [ HERE / insert link ] or check out our FAQs page [ Here / insert link ] Thank you so much for your support and we look forward to seeing you soon.
[ Sign off with your name/organisation ] |
Follow up & feedback
✅Use this template when: You want to follow up with your attendees and collect feedback post-event. Common survey programs used include Survey Monkey, Google forms.
Subject | Did you enjoy @EventName? |
Body | Hello @FirstName, Thank you so much for attending @EventName. We hope you had a great time as much as we did! We would love to hear your feedback so we can improve and make our events the best they can be. Please fill out our survey here [ hyperlink here ].
[ Sign off with your name/organisation ] |
Cancelling an event
✅ Use this template when: In the unfortunate event you need to cancel
Subject | Cancelled: @EventName (Order: @OrderNumber) |
Body | Hey @FirstName, Unfortunately due to [insert reason here ], we have decided to cancel @EventName. It was a difficult decision however after careful consideration we believe it's in the best interest of the attendees, organisers, and all those involved. [ add additional detail here ] We apologise for any inconvenience and look forward to seeing you in [at our next event / next year]. We will be in touch shortly to update you on cancellation details and refunds. We appreciate your patience in the meantime. If you do have any urgent questions about the event cancellation please reach out to us [ HERE / insert link ] or check out our FAQs page [ Here / insert link ]. Thank you for your support and understanding!
[ Sign off with your name/organisation ] |
Chasing up invoice payment
✅ Use this template when: If you have enabled invoice as a payment option you may need to remind or follow up attendees.
Subject | Pay invoice to receive your tickets to @EventName (Order @OrderNumber) |
Body | Hi @FirstName, We are emailing to follow up on your payment for tickets to @EventName on @EventDate. You can find the invoice for your tickets attached as a PDF on the confirmation email from Humanitix (search your inbox for [email protected]). Once we have received the payment we can send the tickets to you. Please let us know if you have any questions and we look forward to seeing you there.
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