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HubSpot's integration with Humanitix allows you to collect new leads and track contacts who are registering for and attending your events

Updated over a week ago

How to connect HubSpot to Humanitix

  1. Navigate to account > advanced on the top menu bar

  2. Select integrations

  3. Choose HubSpot and click connect to HubSpot

  4. Follow the prompts to login to HubSpot and choose the account you want to sync

Only events that your account has created will be synced to your HubSpot account

Events that have been shared to you will not be synced.


Change your sync settings

Once connected you can update how data is synced between Humanitix and Hubspot.

  • Sync events:

    • All events - any event created under this account will be automatically synced

    • Selected events

  • Contact settings

    • Match existing contact but don't update

    • Match existing contact and update

    • Always create new contacts


What data is synced between HubSpot and Humanitix?

Humanitix will sync the full name, email, and mobile and marketing opt-in preference of each buyer as a contact in Hubspot.

You can also sync each attendee or 'ticket holder' by collecting unique information on each ticket using checkout questions.

Additional, custom checkout questions will not be synced.

This is a limitation of the Hubspot integration provided to Humanitix.


How is data synced into HubSpot?

Dynamic contact properties

  • A new contact properties group named Humanitix will be automatically created, including three new properties:

    • Last Registered Event Name

    • Last Registered Event Date

    • Marketing Opt-in When a contact registers for a new event, these fields will be updated automatically.

Timeline event updates

  • A "Humanitix registration event" is added to a contact when that buyer registers for an event. If the buyer is not a contact in Hubspot, a new contact will be created.

  • A "Humanitix cancellation event" will be added to that contact's timeline.When a ticket is cancelled.

  • A "Humanitix attendance event" will be added to a contact's timeline when their associated ticket has been checked-in.

    • Note: You must check-in this ticket via the Humanitix console or the Humantix for Hosts app.

Marketing event aggregated overview (BETA)

  • Each Humanitix event with a different start/end date will be synced as a marketing event on HubSpot.

  • By filtering the table and switching the columns, you can easily view the attendance status of all your events at a glance, such as:

    • Registrations

    • Attendees

    • Cancellations

    • No-shows


Segment Humanitix attendee data in Hubspot

Once you've enabled the Humanitix integration with HubSpot, new segmentation options will appear in your lists and workflows.

You can now segment on the following HubSpot Contact properties under the group called “Humanitix”:

  • Last registered event

  • Last registered event date

  • Marketing Opt-in

You will also see the following options to segment your list based on Marketing event properties:

  • Attendance duration

  • Registered for marketing event

  • Cancelled marketing event registration

  • Attended marketing event

Or these custom Humanitix properties:

  • Event name

  • Occurred

  • Order link

  • Order name

  • Registration type


Some example lists you can create are:

  • Event registrants: Registered for marketing event | Event Name | is equal to | [enter your event name]

  • Event attendees: Attended marketing event | Event Name | is equal to | [enter your event name]

  • Contacts who have registered for an event in the past month: Contact property | Last Registered Event Date | is less than | 4 weeks ago

Once you've created your lists, you can use them to send one-off email blasts or as enrolment triggers in a workflow to send automated emails to your different segments to remind them of the event or follow up afterwards. You can also use workflows to send follow-up emails after the event.

You can also set rules based on Humanitix properties in manual lead scoring.

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