Humanitix allows you to quickly integrate the tracking pixels from major analytics platforms such as Google Analytics and Meta without needing additional coding work.
To add your tracking pixels to your event page, head to your event and navigate to the advanced > integrations page via the left-hand side menu bar
Integrate with Google Analytics (GA4) to track page views and sales
Humanitix offers a native integration with Google Analytics (GA). Our integration is also optimised for Google Analytics 4 and the GA4 E-commerce reporting suite. By integrating your GA4 account with Humanitix, you can automatically track customer behaviour, including revenue by ticket type and checkout conversion rates.
Integrate with Google Tag Manager (retiring soon)
Google Tag Manager allows you to quickly and easily deploy custom tracking pixels or analytics tags to your event pages through a user-friendly interface, often without the assistance of a web developer or deploying custom code.
⚠️ The Google Tag Manager integration will be retired soon.
Due to our Content Security Policy, we have restricted the types of content that can be deployed via the Google Tag Manager integration.
This means to deploy other tracking pixels such as LinkedIn or TikTok, you have two options:
Set up conversations and analytics tracking on your domain instead, where you can connect your website to Google Tag Manager without restriction.
We will be retiring the Google Tag Manager integration soon and replacing it with the Seeka integration, which provides not only alternative integrations with Facebook, Google Ads, TikTok, Snapchat and more, but also much more robust conversion signals that should dramatically improve ads performance. Message us for more info if you are insterested in this option.
Integrate Meta pixel to track conversations and purchases
You can integrate your Meta Pixel directly with your Humanitix account and events to track conversions and purchases within your Meta business account.
Track conversations and analytics on your domain when using embedded widgets
If you’re integrating Humanitix with your website and looking to track customer behaviour and conversions with either Google Analytics 4 or a Meta Pixel, you may want to configure both your widget and landing page to ensure analytics events and conversions are recorded on your domain, rather than the Humanitix ticketing domain.
Please note this is a more advanced setup that will require the help of a software developer or some understanding or familiarity with GTM Templates & Variables, iFrames and website scripts
Integrate your tracking pixels with Seeka
You can also choose to add your Meta, Google, TikTok, or Snapchat pixels via our native Seeka integration. Seeka provides accurate customer journey insights and robust ad conversion tracking through their 'first-party' tracking platform, helping you optimise ad spend and boost conversions.
Click connect Seeka and follow the prompts to link your Seeka account and tracking Pixels to Humanitix.
Note: Seeka is a third-party tool with a paid subscription and operates independently from Humanitix