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Track sales performance with affiliate tracking links
Track sales performance with affiliate tracking links
Updated over a week ago

Use unique affiliate tracking links to measure ticket sales performance across your marketing channels and see where your customers are coming from, such as your website, your social media channels, or your newsletter.

Affiliate tracking links are tokenised links to your event page - buyers will be directed to your event to purchase tickets as normal but you can track this sale in your reporting.


πŸ”— Create an affiliate tracking link

  1. Manage your event via the events tab

  2. Navigate to promote > affiliate tracking on the left-hand menu bar

  3. Click create code

  4. Give your link a code name, e.g. for each channel newsletter, Instagram, promoter

  5. Click save

  6. Copy the generated URL and paste it into your marketing channel. This is the link attendees will use to access your event page and register their tickets


πŸ“Š Track your affiliate link purchases

Affiliate links can only track purchases made while using these links. If a buyer has initially used an affiliate tracking link but completed their purchase through a different link e.g. through the Humanitix website, the sale cannot be tracked

  1. Click the reports > select affiliate tracking links tab on the left-hand menu

  2. The console view gives you a quick count of which codes have been used

  3. Download the report using export orders to see a granular breakdown of which orders have been used for each code

πŸ’‘ Looking to track page views, clicks, and ticket purchases?

Consider integrating Google Analytics, Google Tag Manager or Facebook pixel for in-depth analytics via the advanced > integrations page of your event.

Please note these options can be advanced in their setup and it’s best to reach out to a software developer if possible

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