Affiliate tracking links are used to measure ticket sales performance across your marketing channels and see where your customers are coming from, such as your website, your social media channels, or your newsletter.
Affiliate tracking links create tokenised links to your event page; you will share this unique link who your buyers who are directed to your event to purchase tickets as normal but each sale will be tracked in your reporting.
Analytics for your event
You can get live data on your event including page views, sales by day and hour, and key demographics with our native analytics.
Click the reports > analytics tab while managing your event
> Learn more about analytics for your Humanitix event
How to create an affiliate tracking link
Manage your event via the events tab
Navigate to promote > affiliate tracking on the left-hand menu bar
Click create code
Give your link a code name, e.g. for each channel newsletter, Instagram, promoter
Click save
Copy the generated URL and paste it into your marketing channel. This is the link attendees will use to access your event page and register their tickets
How to track your affiliate link purchases
Affiliate links can only track purchases made while using these links. If a buyer has initially used an affiliate tracking link but completed their purchase through a different link e.g. through the Humanitix website, the sale cannot be tracked
Click the reports > select affiliate tracking links tab on the left-hand menu
The console view gives you a quick count of which codes have been used
Download the report using export orders to see a granular breakdown of which orders have been used for each code
